Emily Buckley, editor in chief
Even if you don’t know Ashley Grieder by her name, if you live in Cache Valley you have probably seen her work. She is a chalk and lettering artist and the owner of both SheShe Design and Willow Lane Market inside of Downeast Home and Clothing in Logan. She has taught chalk lettering classes for years and her work can be seen at weddings, in restaurants, on event signage, and more.
Willow Lane Market opened just before Christmas 2019, after Downeast approached Ashley about bringing local artisans together inside their store.
“At first I didn’t think I could; I wasn’t sure I had time,” Ashley said. “But something inside me said yes.” Within a week, Ashley had gathered 12-15 local vendors who were excited to be involved and Willow Lane Market was born.
“It has become this natural circle of artists sharing about each other,” Ashley said. “We are stronger and can do more when we work together than when we compete. Every post share, comment or ‘like’ makes a difference in this business.”
Ashley she says although she fills her creative bucket through SheShe Design, Willow Lane fulfills her professionally as she helps other artists become successful.
“We all love Vintage Market Days, but that is only twice a year,” Ashley said. “This is smaller and more personal. Our vendors are people who live in Cache Valley.”
The market features vendors on a 45-day rotation and also includes occasional workshops where vendors come in and teach their craft. Ashley provides the equipment and set up, so vendors only have to worry about the teaching element.
Right now, although the market is still open, Ashley encourages people to stay home and shop. “I’ve created a virtual market that allows people to be safe at home and still support local artists,” she said. To find the market, just search the hashtag #willowlanespringmarket on Instagram. “We can all look forward to when we can be together again, but for now this is a way of supporting each other and local small businesses.”